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Beth Meyer Design

art direction and graphic design

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US Open Arthur Ashe Stadium Player Entrance

For athletes, the opportunity to play in the US Open can be once-in-a-lifetime experience. The USTA wanted the Player Hallway at Arthur Ashe stadium to be an exciting, inspiring, invigorating walk from the locker room to the court. The new design transformed the hallway from a generic shuffle to the court to a dynamic, motivational walk-out that reminds players of the Champions in whose footsteps they are literally treading. The project included architectural backlit 3-dimensional wall designs, ceiling lighting design and material selection for flooring.

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